Band Brand

After some a long, hard think, we finally settled with a band name, Hunt The Noise. It's original, slightly chilling and I think its a suitable choice, as we have to play the role of being DJs remixing this classic Fleetwood Mac song. Also, it is a very versatile choice because it can be the name of ANY genre. 

COSTUME

CASUAL

ripped denim shorts

jewellery

converse?

attitude

effortless

scruffy

MAKE/UP

daytime

bold lips

subtle eye makeup

nighttime

heavy make up

masks

Website Analysis

CHASE AND STATUS
They are one of the most famous British music production duo, having taken a close look at their website, it is clear to see that there is a distinctive theme to their label. The main colours were black and yellow, which can be seen as giving the connotations of danger - similar to the black and yellow hazard tape in crime scenes. Their website is ultimately to promote. The first thing on their website is the social networking sites to allow interaction between fans, also giving them the opportunity to sign up and become a member.

Various tour dates and events of where Chase and Status would be performing was also shown on the homepage, giving fans a chance to buy tickets via their website. This is most likely to notify 'members' who have signed up to their fan club whenever available tickets come up for sale.

Like many artists' websites, sneak previews or full songs for their most recent song is displayed on their homepage for viewers to watch and listen to. Photographs and videos of previous performances and events are usually put up as well in order to interest those who perhaps, have never seen them live.

As years go by and less and less CDs are bought in person, it is only right for Chase and Status to promote their album on their website for fans to buy it straight up. Their 'store' also contains various C+S hoodies and tshirts, further encouraging their publicity. After analysing the Chase and Status website, it is evident to see that like all websites, they MUST have a consistent theme and logo, making the brand recognisable for all. 

New Song Choice Permission

As we have changed our song from Justice's D.A.N.C.E to Fleetwood Mac's Dreams, we have to first get permission from Blue Horizon records (Fleetwood Mac's record label) to ensure we are able to to use it without committing anything against the copyright act.

OUR NEW SONG

We have finally found our new song! It is catchy with a good beat where we can incorporate all our original ideas into, along with lyrics so we have include lip syncing in there too. Despite being an old song - The Twelves have made a remix version, which creates the dance-y/electro sound to it as well as it having that retro/aged feel to it.
FLEETWOOD MAC - DREAMS

Grainy effect and Lighting

If somehow we could create a similar lighting scale to this Rizzle Kicks video, it would really add such a dreamy, professional look to our video. We have figured out that some excellent cameras can do this, as well as some good effects on Final Cut which we will have to experiment with - whilst filming just before the sun goes down!

Production Journal - Friday 30th Sept

This week has consisted of finding a new song choice for our music video. Having come across a suitable option - Nero's remix of Boy Crisis - Dressed to Digress, we may use this - we have to fully decide on Monday's lesson. I really liked this song because it is a great deal faster than Justice, allowing use to use the flashing shots, whilst some of the lyrics give us the chance to use the reverse technique we have been practising. Although it has quite a heavy beat, we can still use all our original ideas within it, particularly as it  has  a rather dark, edgy sound to it.

Song Choices

Whilst trying to find alternative songs, we came across this remix of an old classic. By using this song, we'd be able to add a real Retro feel, perhaps, by using a contrasting of age - youths singing along to a old song. As it is a remix, the beat is perfect, meaning we could include all our previous ideas. 

Unfortunately, we could not embed the official video of South Central - The Day I Die, however, we absolutely loved the pinhole idea - which was in the eye of a murderer whose role was to basically kill everybody in a car park. The style and beat of the song fit perfectly, and including a pinhole element into our music video would be extremely effective in establishing the setting.

Digitalism is very alike to the genre we have chosen for our music video. This music video, despite being very basic works very effectively. The revolving movement of the room is constantly at one shot type, yet the centre of the room is constantly changing. As the song increases in speed and time, it becomes darker - forming shadows and the use of lighting is recognised. This effect brings an edgy feel into focus, forming a sense of ambiguity. 

Andrew Goodwin

Andrew Goodwin has identified a number of key features in music videos. They are:
- A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genre-related style and iconography present.
- Multiple close-ups of the main artist or vocalist.
- Voyeurism often plays a major part, especially in relation to females.
- Intertextual references to other media texts may be present.
He says that music videos are often constructed by the link between the visuals and the song plus the artist. Relationships are built between these in the video, and the close-ups of the artists gives them the representation and publicity they require. Voyeurism is used to increase the video’s attractiveness, particularly to males, whilst intertextuality is often employed in humorous videos.
Many of these features are present in all music videos, depending on the genre of the song and the aim of the record company/artist.

Andrew Goodwin’s Theory

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Voyeurism within our music video

We will include elements of voyeurism within our music video by turning on the music at the beginning by a source such as; a record player, amplifier or even a phone as seen in many previous videos. As well as this, we will need to add a sense of reflection e.g. mirrors. 

Could this be our song?

Boy Crisis - Dressed To Digress (Nero Remix)
After coming across this song on the UKF dubstep channel, I really liked the beat, as many of our previous ideas such as; the use of colourful lights, quick flashing shots and many of the techniques used in the practise video can be used. 


The original song (unremixed)
A much slower, rocky sound to the remix. Personally, I would think our genre and ideas would work much better with the Nero remix.

New Song Ideas

Passion Pit - The Reeling


Lo-Fi-Fnk - Want U


Locnville - Sun in my Pocket

Production Journal - 23rd Sept

As a group, we have decided that Justice - D.A.N.C.E is not the best of songs to choose, as it does not fit our ideas very well. Due to the fact, our ideas will need a much faster pace of song, particularly as we are going to include some very short, flashy clips in certain parts. This weekend, we are all going to research some more songs and will discuss in further detail next week. 

The Gaze

The spectator's gaze: that of the spectator viewing the text, i.e. the audience

The Intra-diegetic gaze: in a text, a character gazes upon an object or another character in the text.

The Extra-diegetic gaze: a textual character consciously addresses (looks at) the viewer, e.g. in dramaturgy, an aside to the audience; in cinema, acknowledgement of the fourth wall, the viewer.

The camera's gaze: is the film director's gaze.

Duran Duran - Rio 

This Duran Duran video  is a clear example of the Male Gaze, immediately it starts with pinholes of an attractive woman. The idea that 'sex sells' is shown, as a huge majority of the video focuses with being surrounding by women in bikinis on a beach.

Madonna is a famous figure who has always been known to appear prerogative and sexual in her videos. This can either be seen as objectifying the male gaze, in that she acts how she wants to simply because she can or perhaps, in doing this she is obeying this rule that women must always act as sex symbols.

Here we have 50 Cent's P.I.M.P video, which basically suggests his powerful, authoritative position he has over the women he is surrounded by. They are all wearing minimal clothing and appear very airbrushed, which can again imply the physical distortions within the media. 

We would really like to in cooperate a twist of the male gaze in our music video, similar to Paolo Nutini's Pencil Full of Lead, despite our characters will be dressed attractively yet not particularly porogative, we would like our leading girl to be of dominance - rather than the traditional male dominating role. In Paolo's video, although the girls are in minimal clothing, which could be considered to be conforming to the male gaze, they are also the ones who end up playing with the 'play-do' Paolo, adding a humourous yet meaningful effect.

Production journal 16th sep

This week has just consisted of putting together our montage, we've put together a series of clips from around London and nights out. We have also attempted some effects we hope to use in our actual video, such as quick flashes of black-screen, the reverse/rewind technique and a sequence of clips embedded in sections within the montage. We will upload this video next week onto our blogs.

Laura Mulvey

Laura Mulvey Visual Pleasure and Narrative Cinema

• Phallocentrism -- a world view which sees the penis (symbolic and otherwise) as the defining center of meaning.  In other words, there is a central, stable meaning to things; that meaning is defined largely by men who associate their power to name and define and control reality with their masculinity.
• Symbolic Order -- the realm of meaning controlled by the Law of the Father  (in Lacan's theorizing): the language of partriachy.  As opposped  (by Kristeva) to the Imaginary -- the primal language of connectiona sscoiated with pre-Oedipal bonding with the mother.

b) Destruction of Pleasure as a Radical Weapon

• Hollywood film reflects the dominant ideology of their culture.  We get our pleasure from films from this presentation of the erotic.  If we learn to make films which do not encode these ideologies, a lot of people will lose their pleasure in looking at film.
• Mise-en-scene means staging an action. It is historically to do with directing plays, and became later to do with film to express how the material in the frame is directed.

PLEASURE IN LOOKING/ FASCINATION WITH THE HUMAN FORM

a) Film satisfies this primal pleasure we all get from looking at other people.
scopophilia - - the pleasure we get from looking, in seeing other people as objects. We get a sense of power from being able to do this.  With John Berger she believes the one who looks has the power.
Voyeristic scopophilia --
b) Narcissistic scopophilia is looking at other people as seeing them as surrogates for yourself.  We also identify with people in movies.   So there is a tension here between the sense of power we get from observing others as separate from ourselves and the pleasure we get in imagining that we are the people we are looking at.
the mirror stage:
c) tension between these impulses-- to see others as separate and to identify with them

WOMAN AS IMAGE, MAN AS BEARER OF THE LOOK

a) Split between male, active gaze which looks and female passivity which is looked upon. Women are always on display in film.  Seen as objects of sexual desire; this is trasnsformed into exhibitionism.  Visual presence of female tends to stop the stroy line to dwell on the image.
diegesis -- "In a narrative film, the world of the film's story. The diegesis includes events that are presumed to have occurred and actions and spaces not shown onscreen. "
Buddy pictures
Why are so many women in film showgirls, strippers, etc.
b) Gender split carries over into narrative of film--men carry the story, make things happen, while woman remains icon.
c1) Problems with woman as icon:
444    c1a) voyeurism -- sadistic desire to punish woman for her lack
        c1b) fetishistic scopophilia -- builds up beauty of woman in order to compensate for anxiety 

Male Gaze Using Film As Case Study

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Bombay Bicycle Club

Absolutely love this song and the music video to go with it! They've even introduced the costume theme with the whole 'catch the panda' idea. Very quirky and upbeat, something we definitely want to create in video especially now we have decided that our chosen song by Justice may not fit what we intend to do.

Production Journal - 9th Sept

As it is our first week back from the Summer holidays, we have just been uploading all the random footage from the Flips this week and editing them into one. Continuing to research into new found ideas and finally emailed Ed Banger Records for permission to use their song! Definiately need to start storyboarding soon, especially as we have to pitch our idea to the entire class soon.

Focus In/Focus Out Effect

I came across this Tyler the Creator song, which despite being extremely controversial and very strange, has a brilliant effect used throughout the video. As soon as it begins, the camera gradually zooms into him slowly focusing clearer until his entire image is visible. My group and I have already had ideas on perhaps using black silhouette lip syncing, as it creates a mysterious, unidentifiable element.

Song Choice Permission

In order to use the song we are using for our video, we must contact Justice's music producers asking for permission. Here is a screenshot of the email I sent them:

Inspiration

Earlier on in the week, Joely showed the group two music videos she came across during the Summer. I particularly enjoyed Mac Miller's Frick Park Market video, beginning with an establishing shot of where it is to be set (name of the song). Also noticing the lyrics literally matching up with some of the shots taken, which if done only a couple of times is a technique I'd be happy to use in our music video. After the artist enters the blue door, he goes into this dark room covered in UV paint. As discussed regularly before in the group, we love this idea - the contrast of a dark lit room with vibrant writing on the walls or even clothing. 


This video is very different to others we have seen, although it is animation, we gained a few ideas for it. The dinosaurs in the song move exactly to the beat of the music. This is something we could perhaps, recreate in our video by getting objects/people to move precisely to the rhythm of the beat. 

Previous Song Choices

The Greeks - Is Tropical

My group and myself were considering using this song by The Greeks for our music video, the official video for this is particularly interesting. Despite not using this for our actual video, we have gained some ideas for it, as we love the whole children playing the roles of adults and the entire contrast in both reality and animation. The effects are humourous and fit the Indie genre entirely, although the lyrics allow new, completely different ideas to be made.

Green Screen Practise

In Friday's lesson, we had a bit of fun with the green screen - using an underwater clip from YouTube. We then put Lana in front of the green screen and made her lip sync to Taylor Swift. Using this effect proved to be very successful, although Lana's hair seemed to have affected the quality of some parts (as it contains bleach). We will definitely be using this technique on our real music video, which we were considering to create t-shirts or clothing out of, where we can insert sections of filming or even still images. 

Later on in the week, Joely and Andrea had a bit of fun experimenting with a variation of different backgrounds fitting with the lyrics of the song:

Preliminary Exercise

My group and myself finally filmed our prelim, we learnt that featuring in a music video - whether you were the main or backing singers - you HAD to be enthusiastic! Luckily enough, we had brilliant lighting that evening just as the sun was setting and we were able to have access to the convertible car and house we planned to film in.  
The beginning of our prelim was a very make-shift, as we created all the weekly pieces of paper and simply used cello tape to flip from day to day. Despite storyboarding, we didn't play much attention on the waking up in the bed scene (hence the black screen) - this has definitely taught us to storyboard clearly for the real thing! Other than that, we filmed chronologically and Joely filmed the long shots of us in the car, whilst taking close ups of Lana as the main singer. Lip syncing proved to be easy for Lana, as everything was in time with the music. The only thing we have to ensure we don't have difficulty with is the adding and deleting of clips, which can instantly change the sync of both the lip syncing and music.

Colourful Paint/Flour Idea

One of the very first ideas we had was to use some form of substance (paint or flour) inside balloons, then using the effect of them exploding in our music video. This was later seen in Example's video, which came our soon after we thought of this! It is a brilliant thing to do and something you don't seen often, hopefully we will be able to recreate this and insert it into our own.

Useful Advice

FINAL A2 GRADE
- Ask friends or approach local bands and get permission to use their material
- Approach unsigned bands on ‘My Space’ etc and get permission to use their material
- Collaborate with music department/students in your centre on the project
- Create your own music or sound track
- OR…Use a music track by a well-known artist, but email the record label asking permission: be aware of the dangers of using a well known artist à your videos are more likely to mimic existing videos and not challenge conventions

One of our ideas within our group was to have an animal/inhuman aspect - perhaps, inspired by using animal painted faces or even costumes. Eliza Doolittle's Mr Medicine is a video we happened to come across and we especially loved the part where these mysterious people in costumes join her whilst singing in a lonely, dark street. This is particularly effective, as we could play on this theme in a small section of our video.

Prelim Storyboarding

The first page of our storyboard (Joely's beautiful drawings!) including the page seven turners then the bed, living room and bus stop shots

The majority of these shots are based in the car, mainly close ups of Rebecca and medium shots of her friends

This last page of the storyboard are mainly medium shots 

INITIAL IDEAS

After coming across this video, we noticed the fast forward/rewind part at point 0.45
Really like this effect, as it would go really well with our song choice in particular beats in the song.



Skatepark idea
The whole 'London' town idea with all different kinds of people skating around, having fun.


Images on tshirt, this idea is extremely similar to the one in the official Justice video, which is why we may not use it. Although we have purchased some plain green screen to perhaps, make some pieces of clothing to experiment with.

Preliminary Exercise Song Choice

We have been asked to create a preliminary video, copying a section of a real music video - my group and myself chose the very annoying (highly repetitive) song: Rebecca Black - Friday. It will be set exactly like the video, with the use of a convertable car for the majority of the shots. Lana will play the role of Rebecca, whilst we will use some of our friends to sit in the car. We have also created a storyboard, which will be uploaded in my next post. 

Song Choice

Together myself and my group have come up with a range of initial ideas connected to our final A2 music video. The song choice we have decided to do is Justice - D.A.N.C.E, it is very entertaining - containing both animation and real-life shots. One thing that particularly interested me was the contrast of the black and white shot, juxtaposed with the coloured writing or animation - drawing the younger generation into this entire disco/futuristic era.
Lyrics of the song:


Do the D.A.N.C.E.
1, 2, 3, 4, fight
Stick to the B.E.A.T.
Get ready to ignite
You are such a P.Y.T.
Catching all the lights
Just easy as A.B.C.
That's how you make it right


Do the D.A.N.C.E.
1, 2, 3, 4, fight
Stick to the B.E.A.T.
Get ready to ignite
You are such a P.Y.T.
Catching all the lights
Just easy as A.B.C.
That's how you make it right


Do the D.A.N.C.E.
1, 2, 3, 4, fight
Stick to the B.E.A.T.
Get ready to ignite
You are such a P.Y.T.
Catching all the lights
Just easy as A.B.C.
That's how you make it right


Do the D.A.N.C.E.
Stick to the B.E.A.T.
Just easy as A.B.C.
Do the DANCE


Do the DANCE
The way you move is a mystery
Do the DANCE
You're always there for music and me
Do the DANCE
The way you move is a mystery
Do the DANCE
You're always there for music and me


Do the DANCE
The way you move is a mystery
Do the DANCE
You're always there for music and me


Take me through the radio
Does it all around
Except for one amp stereo
And the speed of sound


Do the DANCE (do the dance)
The way you move is a mystery
Do the DANCE (do the dance)
You're always there for music and me


Do the DANCE (do the dance)
The way you move is a mystery
Do the DANCE (do the dance)
You're always there for music and me


Under the spotlights
Neither black nor white
It doesn't matter
Do the DANCE (do the dance)


As strong as you might
Working day and night
Whatever happens
Do the DANCE (do the dance)


The way you move is a mystery
You're always there for music and me


Do the DANCE (do the dance)
The way you move is a mystery
Do the DANCE (do the dance)
You're always there for music and me


Do the DANCE (do the dance)
The way you move is a mystery
Do the DANCE (do the dance)
You're always there for music and me


Do the DANCE (do the dance)
The way you move is a mystery
Do the DANCE (do the dance)
You're always there for music and me


Do the DANCE (do the dance)
The way you move is a mystery