Ann Gould's Representation of Youth

In 1999, Ann Gould identified six key stereotypes in the representation of youth. These were:

• Rebellious
• Sexual
• Nihilistic
• Self-Destructive
• Artificial Tribe
• Violent

These theory goes particularly well with our music video, as some of those elements are shown heavily. Despite, having an underlying positive reflection on youth as opposed to conforming to the typical stereotype shown by Ann Gould - we attempted to represent youth as free and unconcerned of what they should be.