Evaluation Q4

Question 4 - What have you learnt from audience feedback?

Our target audience was predominately youth of both genders, who would associate themselves with the band and the underlying message expressed in our music video. We applied a multiplatform strategy to promote and retrieve feedback from our target audience and also appeal to a wider range of the public. By creating specific pages for Hunt the Noise on Twitter, Youtube and Facebook allowed us to draw a vast amount of information.

Shown below are some of the feedback we have received from fans about our new music video, it also shows how much popularity we are getting by the amount of followers we gain.

We also pitched our initial ideas to the rest of our class via Prezi. This was extremely effective as we were able to plot thoughts of storylines, settings and costume all into this one treatment and then see our teacher's and classmate's reactions to them - we asked questions at the end on what they liked and what we could perhaps develop. It was an extremely interesting way to express what we intended to create and hear other people's views on it.

When attempted to decide a band brand name out of so many ideas, we struggled slightly and so we carried out a survey on paper which we handed out to classmates and other people in the school. It was a quick and easy way to come to a final conclusion as to what our brand name would be and as presented below - the majority (40%) voted for Hunt The Noise.

In order to attain specific feedback, I decided to post a question on Facebook alongside our finished music video asking 'Is our music video professional enough to be shown on a music channel?' 

I produced this bar chart online after receiving a significant amount of replies from friends and family. This method of presenting the data collected is very clear and evidently shows that the majority of Facebook users/fans do think our music video is professional enough to be shown on a music channel.

We also asked A2 Media students what they thought of the music video produced - we thought this would be a brilliant way to gain a genuine response with a selection of people who are already familiar with Media. Here are two other Media students who kindly offered to be filmed - the others agreed to writing down their opinions instead!





Here are some quotes of what other students said:
What worked well -

"The use of lighting in the close up lip syncing shots were particularly effective - loved the edited colour scheme, very quirky!"
"I liked the whole idea that we couldn't see the individuals in the masks"
"The shots of the balloons and sunset were exactly to the beat - amazing!"
"It was far from cliche, very original take on today's youth"
"The spinning shot is without a doubt the winning shot - how did you even do that?"
"Great lip syncing"
"I liked seeing great quality video quality and then shaky hand held shots - fit very well together"
"This could be shown on MTV!"
"I liked the beginning part of the music video - you don't see it often, however made it very professional looking...also gave me a good insight into what had gone on with the character previously"
What could have been improved -
"More lip syncing shots!"
"If the music video was a little longer - I wanted to watch some more!"
"The actual music video song came in quite harshly after the montage at the beginning"
"Nothing...it was fantastic"
"A clearer outcome at the end - what happened exactly?"
"More of a performance element"
Did you understand the concept/storyline - 
"The break up of a relationship having a positive effect on the girl"
"Expressing the today's younger generation and showing them having fun?!"
"Clear understanding, however the ending confused me slightly - did she jump?'
"Having fun with friends instead of spending sad times with an abusive boyfriend"
"I didn't fully understand the concept...however I just didn't need to - visually brilliant"


We asked 42 friends/family and students of Enfield County School what they thought the genre of our music video was after watching it - here is a bar chart I created after collecting my findings:

This is definitely the feedback we intended on receiving, as our genre is Indie/Alternative and that obviously came through when our broad audience watched it. I can see why there may have been slight Pop or Electro elements, as the beat of the song towards the end was quite Electro-y. Here are some key words I put into a Wordle relating to themes which our audience picked up on whilst watching our music video. This is definitely positive feedback as these words are exactly what we intended for our audience to gain a sense of.