Evaluation Q2

Question 2 - How effective is the combination of your music video, your digipak and album advert?

When given the task to produce a digipak and magazine advertisement in link with my music video, I assumed the best option was to look at professional CD covers and packages as well as effective music posters/advertisements in order to gain an understanding of what exactly I had to create. I looked at various artists - mainly ones in the Indie/Alternative genre, after doing some thorough research I noticed that the most visually effective digipaks were understated yet original with not too much on the page but enough for their target audience to appeal to. A great deal of artists stuck with one main image for both their CD and their poster and that is what I intended to do as well - as seen with Lana Del Rey's Born To Die poster and CD. This way, it was ensured to have a sense of continuity and synergy between all products. 

My final digipak

I ensured that my completed digipak had a recognisable element of consistency throughout, in order for it to visually look both impressive and professional. As one of our original thoughts for our music video was the idea of being 'watched', I thought the fisheye effect would work particularly well on the front cover. The female against the brick wall can be seen to signify different codes according to how you view the image - my intention was to symbolise female empowerment (the strong arm movement), nevertheless, it can also be seen as vulnerability (facing towards the ground) and not in confident view of the camera. 

I liked the theme of a brick wall as it was urban styled and fit perfectly with the genre of our music video - quite Indie style. I kept the brick background on each page of my digipak yet changed the picture for all - my back page played on the running shot in my actual music video, alongside rhe fist inner page where the shot of myself, Lana and Joely is repeated with HUNT THE NOISE on top of us. My inspiration for the page where my CD will be placed was given to be my the artist Banksy (as shown below) - it was my own creation of the image and is in fact, implied towards the end of our music video where we suggested that our female character is 'pushed off the edge' - leaving a cliffhanger for our audience to simply decide for themselves.

Devlin's Urban city background represents the type of music expected to be on his album

CD page influenced by Banksky's thought-provoking brick wall painting

Images taken for digipak/advertisment

In order to create my digipak, I took various photos against this brick wall so I would then be able to choose suitable images for each page. I ended up choosing an image where I was not facing the camera - creating a sense of ambiguity - tying in brilliantly with our main theme of identity.

My magazine advertisement also holds the same constant theme as my CD digipak - I used the same image on the front, however used a different effect on it using a picture editing website pixrl.com. I kept the font and colour scheme the exact same as the one used in our music video, therefore, making it recognised by our audience who perhaps has seen the poster but not the music video and vise versa. As NME are a well known and respected Indie label dedicated to music, I decided to include a quote from them alongside 5 stars showing verification and giving the brand a positive status to viewers of the advertisement.