Website Analysis

CHASE AND STATUS
They are one of the most famous British music production duo, having taken a close look at their website, it is clear to see that there is a distinctive theme to their label. The main colours were black and yellow, which can be seen as giving the connotations of danger - similar to the black and yellow hazard tape in crime scenes. Their website is ultimately to promote. The first thing on their website is the social networking sites to allow interaction between fans, also giving them the opportunity to sign up and become a member.

Various tour dates and events of where Chase and Status would be performing was also shown on the homepage, giving fans a chance to buy tickets via their website. This is most likely to notify 'members' who have signed up to their fan club whenever available tickets come up for sale.

Like many artists' websites, sneak previews or full songs for their most recent song is displayed on their homepage for viewers to watch and listen to. Photographs and videos of previous performances and events are usually put up as well in order to interest those who perhaps, have never seen them live.

As years go by and less and less CDs are bought in person, it is only right for Chase and Status to promote their album on their website for fans to buy it straight up. Their 'store' also contains various C+S hoodies and tshirts, further encouraging their publicity. After analysing the Chase and Status website, it is evident to see that like all websites, they MUST have a consistent theme and logo, making the brand recognisable for all.