Music Videos

During our lesson, we each chose two cards, which stated a feature that we had to find in any music video. I received 'Lead Male Vocalist' and 'Interesting use of Lighting'. I chose Jack Penate's Torn on the Platform for the first one, as the video is quite quirky and very suitable for his indie style of music. 

Personally, I really enjoyed watching this humorous musicvideo, although it is very similar throughout and could perhaps be considered quite boring towards the end. It gives the audience an obvious understanding at the beginning that he starts his song in a garage with his band. Then, the animation comes in after they appear to be drawing the setting of a paper puppet show - which has the head of Jack Penate. 

For my interesting use of lighting music video, I found a Justin Timberlake song - Rock  Your Body and after came across Kanye West's - All of the Lights. 

Long shots are used to establish the setting - playing particular attention to the use of colourful spot lights, giving off the atmosphere of a club. There is a great performance element to this music video, as he has backing dancers that blend into the background in black, whilst he is the focal point in white. Movement is key, not only in the performance side but the lights are also moving to the beat of the music, which fits the genre of the song perfectly. 

This is a very unusual video, a lengthy black and white shot is used at the beginning of a small girl, which then flashes different vibrant colours before the quick, flashing lyrics are shown. These lyrics flash precisely at the time that they are spoken in the song. Throughout the song, shots of both Kanye and Rihanna are shown. In particular, Rihanna is against a black background with a huge spotlight on her - emphasizing her appearance, whilst, Kanye is on top of a police car whilst the flashing lights give connotations of risk and excitement.