Wednesday 28 March 2012

Tuesday 27 March 2012

Music Video Teaser!

I've noticed that many successful artists and music videos tend to have teaser videos before the full length video is released to the public. This is a brilliant way to create excitement and suspense for the target audience by showing snippets of the song!
Justin Beiber has also had a music teaser made for his hit Boyfriend - an already highly viewed song before the actual music video has even been released:

Monday 26 March 2012

The Beat of our Song

We discovered that in order for our music video to look as professional as possible, everything must be on the beat to the music. In particular with our song, which has a very strong beat at the end where the lyrics finish, we have ensured to cut up certain clips of the balloons and the sunset and change the colouring in order to fit the timing of the song. 

Filming Day 5

On Friday, we managed to capture the finishing shots for our music video! It was mainly focused on the character for our music video - myself - where I was made to 'hang' on the edge of a building (reflectively), stand in the middle of an isolated space whilst a car drove round me and play with sparklers.  We're excited to upload the footage next week and finally put everything together fully, as Friday is the big deadline!!

Sunday 25 March 2012

MTV Titles

Our music video is almost complete and to add the finishing touches, we decided to add MTV titles which include the artist/band name and song name on the left hand side of the screen to allow viewers to know what is currently playing.
We have also included the record label company - we chose Pollution Records as this is a word associated with an Urban/London setting where our music video is based. We chose to include the website name to ensure our viewers could access other videos and information about the band.

Wednesday 21 March 2012

Print Screens of Music Video

Here are a range of printscreens from my music video under the catergories of Creativity, Post-Production (editing), Research & Planning, Conventions from Real Media Texts and Digital Technology.
             
              

Monday 19 March 2012

99 Problems - Fast Pace Shots

Whilst trying to put our music video into chronological order in pace with the beat of our song, it can actually be very difficult. After looking at Jay Z's 99 problem video, it is clear he has put quick shots and clips in beat of the music and it has made it a little easier when arranging our video to visually experience how fast each has to be. 

Friday 16 March 2012

Production Journal - Friday 16th March

This week has consisted of us putting together what we have so far. It has definitely been successful as we have put the beginning altogether in pace with the music and created our karaoke video as well so we can film those shots this weekend.

Thursday 15 March 2012

Media Trip to Richmix

Yesterday my media class and myself went to a trip regarding the written exam section of our A2. It was extremely helpful, as collective identity was something I was not completely clued up on.
    In particular, I found this powerpoint that chief examiner, Pete Fraser created summed up exactly what we need to know and learn before the exam. We were also fortunate enough to have the ____ of the Inbetweeners talk about the progamme/film where we were able to discuss how he chose the certain roles of characters and what exactly he was trying to represent of Youth. 

Organising Meeting Times

We organised meeting times using digital technology from our phones, it is a quick and easy way to communicate and here is a screen shot of our phones:

Tuesday 13 March 2012

Preparing for Karaoke Shots


Yesterday we created the video of the lyrics of our song so we can do another day's filming, where we will show voyeurism and young people singing along to karaoke. 

Monday 12 March 2012

Colour Change


This is a tiny 3 second snippet of what we were editing earlier. As seen in the Redlight video - we managed to split a piece of footage up into tiny bits and change the colouring - it is both effective and quite quirky, adding a vivid bit of colour into our music video. 

Sunday 11 March 2012

Putting It Together

We finally started putting our entire beginning of our music video together on Friday! We have a real range of bits that we storyboarded originally. We decided to begin our music video with an establishing shot of a building as we see this is commonly done in most videos typical to our genre. The relationship between girl and boy is also shown in quickly by quick snapshots of being pushed aside - alike to Rihanna's We Found Love - the initial 6 seconds of our music video does not begin with the song but begins with a windy sound we managed to find on the LGFL sound website.



Friday 9 March 2012

Filming Day 4 - Wall Shots

Yesterday we managed to film our wall shots - where I had to run across a brick wall in the dark. We wanted to create this effect to represent escapism and freedom - we particularly wanted it to be a night shot, as everything is much more mysterious and we were able to produce a good deal of light from having the beams on in Lanas car. We filmed still shots of Joely, Lana and myself in a still shot, where we were wearing masks. We had the idea that when editing the running piece of footage - it could quickly cut to these still shots. Overall, it was again another successful filming session. 

Wednesday 7 March 2012

Magazine Advertisement Final


After doing my audience feedback, it definitely confirmed my choice in the advert I was going to pick and it is evident to see a distinctive link between digipak. I'm sure it will appeal to my main audience, as it has an underlying message conveying a sense of escapism and feminism, relating to our music video. The gesture of the woman in the background can be seen to symbolise vulnerability, however it can alternatively show independence and strong-will as her identity is unknown. My advert has all the information it needs, yet does not appear over cluttered and represents the message clearly. I have managed to express realism through my advert, as it carries a quote from a famous Indie/Alternative magazine. 

Sunday 4 March 2012

Filming Day 3 - Room Shots

This weekend has been spent getting some more filming done! We have done the majority of our 'room shots', showing the relationship between boy and girl in our video. It was definitely a successful day, however, we do have some more shots we need to complete later on in the week. Footage of filming day 3 will be uploaded soon. 

Thursday 1 March 2012

Audience Feedback

After doing three possible magazine advertisements for Hunt The Noise's album - I decided to ask 24 people who I consider to be my target audience which one they prefer. 
WHICH MAGAZINE ADVERTISEMENT DO YOU PREFER?
I collected my feedback by simply asking this question and then putting all my data onto a tally chart, this has been very effective as I can clearly see that Mag Advert 3 is most preferred and is the one I am going to be using!